Optimised IT

A Domain Name is an essential part of a professional web presence in today’s market-place. A domain name is the name that identifies a Web site. For example, microsoft.com is the domain name of Microsoft’s Web site. You have probably seen Internet addresses like www.msn.com; www.yahoo.com; and www.amazon.com.

Get Your Own Domain Today

You too can have your very own domain name, and in fact, you should have your own domain name! Having your own domain name enhances your Internet image and serves practical purposes such as making your website easier to remember and search-engine-friendly. With your own interactive website and multiple email addresses, your image and the way you deal with your existing customers is significantly improved. You can market and sell your goods and services more effectively to a global audience.

All of this increases your potential for success on the Internet. You are likely to have more traffic to your website with your own domain name because more people will be returning as they can remember your address and because many search directories such as Yahoo only index websites with their own domain name.

It also helps to promote your website instead of someone else’s when you’re sending emails as your domain name will be in the email address, for example admin@fredblogsmarketing.com is helping to promote fredblogsmarketing.com while fredblogsmarketing@aol.com is helping to promote and brand AOL.com. It also looks far more professional coming from a personalised domain name.

Choosing a Domain Name

Here are some hints to help you choose a good one -

Stick to Smaller Domain Names

In the case of domain names the smaller the better. Short domain names are harder to find but if you can find one it has a number of advantages – it’s easier to brand, easier to remember, and harder to misspell.

Easy to remember

Try to get a name that’s easy to remember and sounds good.

Relate To Your Business

If you use keywords which are related to your business industry it will help your search engine rankings. What’s even better is if you can get your actual business name or a name similar to your company name as your domain name. This way all your off-line branding will pay off online as Internet users should be able to guess your domain name from your business name.

Avoid similarities

You should avoid domain names that already have similar counterparts online, people could end up on your competitors site rather than yours because they got confused over the two domain names.

.com Is Best

You should always aim for the .com version of a name, that’s what most people will go to after doing a search or after typing something directly into their address bar, if you register .tv or .net or any of the other available extensions and your competition has the .com version then you’ve just lost a potential customer.